After the commercial introduction of drones and UAVs, auto dealerships and salvage yards owners started using them to wow vehicle buyers and sellers. They purchased unmanned aircraft to spice up promotions and spark viral social media campaigns. They believed that in such a highly competitive market, using drones is their way to stand out among their competitors.
One of the first auto dealerships who started using drones in their promotional campaign is the Jeff Wyler Automotive Family. In August 2015, the auto dealership announced that they bought a drone with a GoPro camera strapped to it for $1,200 to be used in their promotional campaign.