Usability testing should ideally be performed before the product is launched, however as most smart home devices and their associated apps can be upgraded with new firmware/software updates, usability testing can also be highly effective after the product’s initial launch. Now, you could use the structured snippet extension from the Google to highlight certain feature of your products and services.
This extension was rolled out in August 2015, and these were aimed to offer the customers a better sense of your website’s content, before they click on the ad. And it doesn’t matter whether you wish to list the finest pieces of your glassworks or eminent shoe brands, these dynamic snippets turn your ads more relevant and cooperative, apart from backing your campaign management and saving your time.