We all dream of living in the perfectly designed house that boasts of our style and statement. With the augmented reality, that dream might just come true. AR uses interactive computer-generated images, which allows the buyers to envision the finished property while it is still under construction. The benefit of this technology in the real estate industry is that it can transform all 2D models such as blueprints and photos into 3D models for buyers to easily interact with. Builders and real estate agents will find it convenient to display the properties with such an immersive experience. And not just that, interested buyers can also modify the colour, furniture, room sizes and more based on what they would want the completed design to look like.
Envisioning your completed property with AR even before it is built is an advantageous marketing tool for selling a property. Online shopping is slowly taking over the traditional way of shopping. However, it is uncertainty that stops buyers from buying things online. AR making its way in the shopping industry could most definitely move potential buyers towards online shopping. With the growth of augmented reality at the store, customers can view products in a highly realistic manner in their preferred environment. It will also become easier for marketers to share product catalogues with up-to-date information.